With so many low cost, template driven websites being developed, user experience and the website and business objectives are unlikely to be considered due to taking an off the shelf product not designed for that specific purpose.
It is crucial in any website project to design the site with the business objectives in mind and ensuring an optimised user experience.
Therefore for all our premium websites our graphic designer works closely with the client to gain a detailed understanding of the business and the goals of the website, design the website to support those goals and introduce an optimised user experience to ensure the website is effective as possible.